Copywriting is everywhere. Whether you’re reading an article online, or have a direct mail piece in your hand, you’re encountering copywriting. Good copywriting is what persuades people to take action, whether that’s clicking on a link, making a purchase, or taking some other desired action.
What separates good copy from bad? In short, great copywriters know how to use words to influence people. They know how to craft a message that will resonate with their audience and get them to take the desired action. If you want to improve your copywriting skills, here are 7 tips that will help you write great copy.
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Use a plagiarism checker
Before you publish any piece of content, it’s important to check it for plagiarism. This will ensure that your content is original and unique. It also helps to avoid any legal issues that could come up if you accidentally plagiarize someone else’s work.
These tools can help you check your content for plagiarism quickly and easily. Simply enter your content into the tool and it will scan it for any instances of plagiarism. In addition, the tool can help you resolve writing issues and quote properly. Ensure that your content is 100% unique before publishing it.
More importantly, using a plagiarism checker doesn’t have to cost you a lot of money. In fact, you can look for an online plagiarism checker that offers a free plan.
Use active voice
When writing copy, it’s important to use the active voice. This means that the subject of the sentence is doing the verb.
Active voice is more powerful and persuasive than passive voice. It’s also easier to read and understand. When writing copy, try to use active voice as much as possible. You can use a tool like ProWritingAid to help you identify any instances of passive voice in your writing.
Use power words
Power words are words that evoke an emotional response. They are often used to create a sense of urgency or to get people to take action. Some examples of power words include free, limited time only, and new.
When used judiciously, power words can be very effective in getting people to take action. However, overuse of power words can make your writing seem “sales-y” and could turn people off. As a result, use power words sparingly and only when they genuinely add to your message.
Use short sentences
In general, it is preferable to use shorter sentences rather than longer ones. This is because they’re easier to read and understand. When you’re writing copy, aim to keep your sentences short and to the point. This will help ensure that people actually read and understand what you’re writing.
Of course, there are exceptions to this rule. Sometimes, a longer sentence is necessary to make your point. Just use your best judgment and try to keep most of your sentences on the shorter side.
Keep it conversational
Your copy should sound like a conversation, not a lecture. This means using contractions, informal language, and first-person pronouns.
The goal is to sound like you’re talking to someone, not writing a formal essay. This will help make your copy more relatable and down to earth. Conversational copy is also easier to read and understand.
A/B test your headlines
Your headline is one of the most important elements of your copy. It’s what determines whether people will actually read your piece or not. That’s why it’s so important to take the time to craft a great headline.
Once you have a few potential headlines, it’s a good idea to test them out using an A/B testing tool. This will allow you to see which headline performs better with your audience. You can then use the winning headline for your final piece of copy.
Use numbers and statistics
People are more likely to believe something if it’s backed up by numbers and statistics. If you can, try to include some hard data in your copy.
This will make your copy more persuasive and credible. Just be sure to use reliable sources for your data. Otherwise, people may not trust what you’re saying and could be turned off.
Conclusion
Great copywriting is essential if you want to persuade people to take action. It involves knowing your audience and using the right words to get them to take the desired action.
It’s important to do your research before you start writing. This will help ensure that your copy is targeted and effective. As long as you keep these tips in mind, you should be able to write great copy that gets results.
