Video Marketing – The estimates for the year 2021 predicted that videos would account for 82% of all internet traffic by the end of the year. This is an overwhelming statistic, signaling the untapped market that exists within videos in the domain of marketing.
It is a common misconception that the best videos can only be the result of the most high-end video editing skills or equipment that money can afford you. However, what’s important is to find a way to create video content that can engage your audience in manners that textual and visual marketing has been unable to.
Detailed below are some of the most significant reasons why videos are becoming an essential part of marketing strategies.
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Boosts Conversion
Arguably the prime reason why marketers heavily rely on videos is that they boost conversions and sales, which are the essence of any business.
By making users stay for longer on a webpage, videos increase the probability of them developing an interest in a product or service and eventually making a sale. Also, conversions are boosted due to the fact that videos can answer multiple common questions about products, helping consumers in their decision to purchase. The takeaway here is that the longer a user stays on a website, the higher their chance of making a purchase, and videos are highly effective at lengthening users’ stay on a website.
Improves Search Ranking on Google
Since videos are highly likely to increase the time visitors spend on a website, search engines view a webpage more favorably if it includes video content. The time that a visitor spends on a website after being directed from a Google search result is known as the dwell time, which is an important factor in Google ranking. It is commonly believed that videos increase the dwell time and decrease the bounce rate of a website.
In fact, embedding any form of video might increase the likelihood of your website being displayed first in search results by 53%. The effect of videos on Google search rankings is even more significant now that Google owns YouTube.
Provides Understanding of the Product
When introducing new goods or services, it can be very beneficial to put together and release an explanatory video. Such a video can describe the features, advantages, and usage of the item being marketed. Another useful approach can be a review video, which is very popular among the masses to get genuine and honest feedback regarding a product.
Video marketing is essential at a time when consumers are increasingly avoiding lengthy textual descriptions. To capture their attention enough to advertise your product well, a video explaining it is your best bet. You can take your textual and visual advertisements, combine them into an intriguing video, and use a video converter such as WinXDVD to turn them into the most desirable format.
Builds Trust
One of the most popular reasons why brands are increasingly including video content in their marketing strategies is that it establishes a more reliable connection with the viewer. Textual or audio information, in most cases, cannot parallel the trust that viewers can build in a brand with a video. When it comes to marketing particularly, the audience is already skeptical and unlikely to completely believe the claims being made.
A video gives them the opportunity to get better insight into the product being offered, helping them answer any questions they might have regarding it. Moreover, watching real products being used by real people makes the advertisement far more believable and trustworthy.
Captures Interest for Longer
Did you know that one-third of all online activity is spent watching a video? This puts into perspective how popular this mode of information is. Videos engage the attention of the viewer and retain it for longer than other media, eliciting strong emotional responses from them. Scientifically speaking, videos also surpass other media because of how they utilize both the sense of sight and the sense of hearing, increasing the likelihood of engaging the viewer.
Besides statistics and science, in today’s fast-paced world, most people prefer easy, quick, and instant sources of information such as videos rather than sources such as images or text, which require more effort to comprehend.
Influences Buying Decision
The role of video marketing in influencing consumer behavior has been studied for a long time now. This effect has only grown more profound with the advent of the Covid-19 pandemic, which forced businesses to operate online.
Since consumers cannot see a product or experience a service firsthand, a video showing and describing it is the next best thing. This is because videos offer a far more believable and reliable overview than mere texts or even pictures. In fact, 73% of consumers are more likely to make a purchase if they can watch a video that displays and describes the product.
Enhances Email Marketing
Investing in video software makes even more business sense if you can improve your email marketing and reach more potential customers via emails. According to Vidyard, if a direct call-to-action in an email mentions a video, it increases the click-to-open rate by 53%, as compared to emails without any explicit mention of video content.
This can also make your emails and products stand out. Come to think of it, how many emails containing videos do you receive on average? The answer is likely to be a few because many marketers do not integrate videos into their marketing efforts. To further facilitate yourself, you can use a video converter online to easily get videos in an email-friendly format.
Increases Social Media Shares
Social media is primarily for interaction with friends and entertainment. As such, users are more likely to share attention-grabbing and entertaining content, which videos usually provide more than texts, images, or audios do. In fact, statistics reveal that social media videos generate 1,200% more shares than images and text combined. The importance of social media marketing in combination with video content creation is further highlighted by the fact that with businesses rapidly integrating videos in their marketing plans, it is no longer a choice but a necessity to use video marketing in order to stay competitive.
With the advancement in technology, you are not even required to have the most expensive of gear or the most refined of skills to create attention-grabbing videos. To get started with video marketing, you can try a professional-grade yet easy-to-use video converter online, such as FonePaw or Leawo.
