Chat applications will always need to use some form of the application program interface. This allows the back-end portion of the chat service you are providing, connecting with the other applications. It is a type of server infrastructure that is extremely broad in relationship to the features and is supposed to be very stable. You can easily incorporate a chat application, one that will send and receive in real-time, designed to imitate actual conversation that you would have if you are standing in a group. Here are some of the main benefits associated with using one of the better chat API options.

Is Chat API A Popular Option?

This is undoubtedly a popular option to consider. You don’t have to overthink what needs to be combined. Chat applications are fairly straightforward in the way they are designed, and if you have a good SDK, you can put everything together in a matter of hours. There is no need to be fancy if you are sharing this with co-workers that will communicate with each other at your place of business. However, if you are trying to build the next most popular chat app in the industry, you will need to put some time in and also use the best chat API that is out there.

How Do These APIs Improve Communication Possibilities?

A chat API is an exceptional piece of software that can work directly with cloud providers that act as third-party members of a group. The group itself will consist of multiple people. Still, the application itself will make that communication possible, allowing you to engage with workers, customers, or friends and family. An organization or two produces some of the best wines, and you can evaluate those based upon reviews received. Also, make a few considerations when it comes to chat APIs before spending any money.

Considerations That Need To Be Made

Some considerations that you should make will include will it work with websites or have authentication capabilities. This could be to-factor authentication, or you may even integrate this in some way with email. Web browsers that work with both android and Apple phones should be accessible through the API. Additionally, if this is specifically for a chat app, this API makes it possible for you to have public chats, group chats, private chats, and even those that are only between two people.

Is This Different Than Messaging APIs?

It is certainly different for a couple of different reasons. When you are doing a chat API, this is about life interactions. This could be for messaging between two people, or a group of people, that is happening right now. However, when you are using a API for real-time chat and messaging, it will use SMS to deliver what could be emails that you are using for promotions. Regardless of how you use the application you are building, and you need to have the right API to communicate it.

Why These Are Essential

Chat APIs are part of the essential components that you will need for any project that you are working on involving a chat app. It is this aspect that connects you with the other apps and allows communication to continue. You must evaluate the different companies that make them. Instead of just looking at reviews, you may want to consider getting them from several different businesses. You may need to evaluate them personally, but if you can trust the comments that other people are made, that will save you time and likely also save you money.

How To Acquire The Best Ones Available

Getting the best ones is a process that involves looking at the top companies in the industry initially. You will then look at reviews that have been left by people who have used these different APIs. Also, consider the SDKs that will work with the APIs specifically designed for chatting, videoconferencing, or some other purpose. By getting the right ones, you can save yourself what could be weeks of trial and error trying to make your app work. APIs are designed by experts that will likely understand what the problem is that you are facing. By bringing it to the companies’ attention that produces them, it will be very easy to figure out which ones are the best.

If you do want to create a chat app, you will need the right API for the job. Since there are so many different companies that make them, you may not realize how few there are that are exceptional. That’s why your research must be done to eliminate all of the potential contenders that will not help you complete your project. Eventually, the chat app that you create will be connected with the best API, giving you all of the benefits associated with using this technology.

Cyber Security

Strong cyber resilience helps ensure your business is ready for just about any computing and internet threat facing your network, including cybercrime and more, that can result in a loss of data as well as a decrease in productivity for your company.

In fact, cyber security resilience can be viewed as a protective tactic whose intention is to secure your business as a whole, especially the vulnerable parts, from such threats while also preparing for the swift recovery in the event of a cyberattack, which it does in the following key ways:

Threat Protection

The advancement of technology also brings with it evolved security risks and vulnerabilities that threaten your data and networks; therefore, businesses need to prepare themselves for various types of threats, which can be done by incorporating a trio of technology, procedures, and employee training.

Technology

One way to safeguard your company’s information and systems is to utilize EDS (Endpoint Detection and Response) technology that allows you to keep constant watch over your company’s network security risk, software, data, and applications and swiftly detect threats and address them.

Procedures

As another layer of protection, your company’s procedures also need to be designed and incorporated to strengthen cyber resilience.

A well-designed plan helps lower risk while also preserving your organization’s culture, so it is also convenient.

Employee Training

Uninformed employees also pose a threat to your business’s security due to their actions, which makes them vulnerable to attacks. However, training your employees in everything pertaining to cyber resilience will help increase their awareness as well as your company’s strength against intrusions.

Recoverability

Should your business ever encounter a cyberattack, your ability to bounce back will depend on your recoverability efforts.

One way to help ensure your company quickly recovers after an attack is to back up all data on another system, which will enable you to restore any information that has been expunged from your existing system.

Having your organization well-prepped in what to do in case of a cyberattack, such as with practice drills, will also help your business recover fast.

Adaptability

Hacking tactics are constantly evolving; therefore, your organization’s security measures need to be ever-evolving too.

Having a security team on hand that can instantly identify threats also helps you stay on top of growing security risks, so you can quickly respond to them.

Durability

Your organization’s durability will also determine your ability to effectively resume business following a breach of security. Therefore, you should also continuously look for ways to improve your company’s durability, which can be done with improvements to your system, frequent reports, and updates.

How to Approach Cyber Resilience

Pinpoint Risks

To cover all aspects of cybersecurity, you need to first begin with a risk assessment to pinpoint organizational weaknesses.

All the employees in your company should also be involved so that everyone comprehends the weak points of the workplace.

Risk Management

Prioritizing your organization’s risks can also help your better manage them. Therefore, consider the likelihood of various events occurring, as well as how they will affect your company, to help determine which ones are most important to focus on.

Cost Management

Investing in resources that help lower the chance of risks occurring, such as cyber resilience insurance and employee awareness training, helps you control your costs, which also helps increase your company’s resilience to cyber threats.

Overall, cyber security resilience helps enhance all features of your business, from your computer network to your work environment and even your supplier and client relationships, while also helping to reduce financial losses.

SAFeAgilist – Larger organizations are more resistant to change. They tend to move slower as compared to small, nimble competitors. The reason behind this can be deep-rooted cultural issues of being a well-established organization. Bureaucracy can be another reason behind this slow movement.

The Scaled Agile Framework (SAFe) is a powerful tool that can be used by organizations to overcome all issues that negatively affect project success. It makes the organization more agile so that the deliverables can reach the market quickly.

This is the reason leading organizations want their employees to undergo SAFe agile training. In this training, you will be taught how you can use agile in product development.

Why Scaled Agile Framework?

Today the world is changing very fast. Every day or the other there are some innovations. If you buy a smartphone today, it will become outdated within months if not weeks. Traditional methods followed by organizations are no longer able to adapt to these changes.

Having said that organizations that understand that change is inevitable, and they must prepare themselves for this, are going to succeed.

To develop software systems, you must keep up the pace as well as product quality. This is where SAFe comes into the picture. It allows you to create high-quality products in less time. SAFe allows you to become leaner and more agile to change. You can better cope up with the changing demands of all the stakeholders.

Benefits of SAFe

SAFe agile certification is very important for any employee in large organizations. SAFe helps large organizations to leverage the greater benefits of Scrum and Kanban. They will be able to manage projects with more agility. Stakeholders would be able to get feedback faster. This faster engagement improves job quality and productivity.

Here are some strategies to ace this training:

1. LEARN EVERYTHING: This is a short training, so you should understand every concept they are teaching. You cannot miss out on anything. This training will be useful beyond the four walls of the business community. You will be taught many life ethics as well. So, you must understand everything. If you miss any topic, it can prove to be a very big burden in the future.
2. USE PRACTICAL EXAMPLE: Make sure that your trainer provides practical examples while teaching you about SAFe agile. This will help you to retain the information better. You will also be able to better understand the concept. StarAgile is a giving safe agilist training in Hyderabad who specializes in this direction. They will make sure that you understand the concept as well as its usage in real life. This way you will reap greater benefits of the training.
3. PLAN THINGS IN ADVANCE: Planning is very important for success in any field. You must plan things. Plan how you are going to complete this training. Plan how you are going to take out time for this training.

Email marketing is a digital marketing strategy that businesses use to grow their brand. This is done by sending emails to prospective leads, existing customers, website subscribers, and inactive users.

The emails sent to an audience will vary depending on the email marketing campaign. They can either be welcoming messages, product promotions, advertisements, request business, solicit sales, or donations.

Unlike other forms of marketing, email marketing is affordable. You don’t have to pay for retargeted ads, ad space, flyers, posters, or printing because you’ll only spend money on an email marketing platform for your campaigns. Most importantly, you’ll also save a lot of money by doing your email marketing right.

To do email marketing right, you need to write clever, unique, well-timed, and relevant email marketing campaigns to users based on their demographics and preferences. This will increase your engagement rates, such as click, open, and sales, which will help boost your key performance index (KPI) – achieving your business goals in a faster and more effective way.

6 Types of Marketing Emails and Their Impact on Your Business

Digital Newsletters

We’re all busy with our regular lives to often think about the brands that create the products we use. This goes the same with your customers. By sending them newsletters that are informative, useful, relevant to their lives, and personalized, prospects will be excited about what you have to share next while building a deep connection with your brand in the process. 

These are some of the email engagement best practices that big brands use, and these practices build trust and customer retention. Customers will also think that your company is more of an industry leader rather than just a commercial entity that’s out to milk them of their money.

Product Updates

There is a reason behind why Apple has a solid ecosphere. This is because they regularly inform their “innovation”-loving customers of what’s new with their latest tech line through emails. Product updates could vary as well – it may be a new device or a new software feature.

Product updates also show customers that a brand is always thinking about them, evolving, and creating ways to improve user experience. When you feel like a business is always looking after you, wouldn’t that inspire you to be a loyal patron and buy their latest products?

Co-Marketing Email

Another marketing email strategy that drives revenue, builds audiences, and increases conversions are called email co-marketing. All you need to do is partner up with other companies in promoting products to a shared audience – yours and your partner’s mailing list. However, you and your business partner may use a different email marketing platform.

Just make sure that your business partner sells products that are relevant to yours. This will help you and your partner get more engagement because both your products are related and useful to each other. One better example of this is a smartphone retail shop partnering up with a phone accessory shop.

Transactional Emails

Automation is a strategy that marketers use to save time for attending to customer concerns while improving their experience. One type of email sent through automation is transactional emails. These emails are triggered by events, customer interaction, and subscription conditions. CRM and Marketing Automation Software for Small Businesses. It has features like Automated Marketing Campaigns with Auto Responders and many more.

An excellent example of a transactional email through customer interaction is sending a receipt to the customer once a purchase is made. This makes a user trust a brand and be confident for another transaction because they have a proof of purchase, which they can use for refunds or warranties.

Event Invitation

Some customers cannot afford a new product at launch. Others wait for good deals to save money. With event invitations, these customers are notified when there are special offers. Businesses understand this well because it’s a surefire way to attract old and new customers in flocking to their stores. This boosts sales, generates more positive reviews, and encourages repeat purchases.

Internal Updates

One thing that customers hate is when a business or website changes policies without letting them know. This can lead to a spike in unsubscribe rates because customers will feel that sudden and unannounced changes could be at a disadvantage.

By sending internal update emails, your users will know. And find it easier to adjust to your new brand policies, website functions, service changes. They will also appreciate your heads up and find the changes to give them much more convenience.

Conclusion

These are some of the effective marketing emails that help a business grow. The idea is to be transparent with your users while keeping them updated on your new products, brand policies, and sales events.

It is also highly advisable to experiment with other eCommerce marketing strategies and not stick to email campaigns alone, for some customers may not prefer email promotions.

SEO Consultant – With over 2.5 billion searches on google per day, it is important for companies to have a good online presence. This is where SEO comes in.

SEO stands for search engine optimization and it is the process of improving the visibility of a website on an organic (non-paid) basis in search engine result pages (SERPs). To do this, you need to get your website listed on SERPs by making sure that it has the correct title and meta description, has high-quality content, and has rich links from other sites to your site.

There are two types of SEO strategies that businesses can choose from – white hat or black hat. White hats focus on creating better user experience and generating long-term results while black hats focus on achieving quick results but they will not last.

Ideally you want to find an SEO consultant or SEO consulting company that completes only white hat SEO.

On average the cost of an SEO consultant will vary. Typically the hourly rate for a consultant in this profession sits between $50-$250 per hour.

Let’s take a look at what factors into this price.

Years of Experience

Digital marketing is a field where experience matters. For example, in SEO, a beginner will have to put in double or triple the amount of work as an experienced professional to get the same result.

However, some people think that it is possible for beginners to achieve the same as experienced professionals with proper knowledge and hard work.

There are many ways for beginners to gain experience without waiting years before they can do the same work as an experienced SEO professional.

You will obviously pay more for experienced professionals versus someone with only 1-2 years of experience.

How Much Work Your Site Needs

The work that needs to stay done on your website will determine how much work you need to do on your SEO. If your website is new and doesn’t have many pages or videos, then you’ll need less SEO work than someone who has a much larger and older site with lots of content.

If your website is just starting out as a small business, then the amount of work you will need to do to optimize it for search engines will be minimal compared to someone who has been running their business for years.

The less work your site needs, the less amount of hours you will need from a consultant.

Single SEO Consultant vs. Agency

According to a recent study, more than 80% of business owners are in favor of agencies over single consultants. We should mention that this is not the only indicator for success but it’s important to know the pros and cons of both work models.

The conclusion is that most business owners prefer working with agencies because they have a wider array of skill sets and are able to solve more complex tasks. The only downside we can see from this is their pricing, which is often higher than single consultant prices. 

Whether to improve customer satisfaction, increase productivity, or just to save money, organizations don’t always have the opportunity to do all three at once. But with the advancement of technology and the best VOIP phone provider, this has become possible and that’s exactly what a modern phone system can do with VoIP or voice over Internet Protocol.

This technology helps you send voice information digitally using the same networks that you already use for the Internet in bypassing conventional phone lines. VoIP also helps with reducing call costs, not only for regular calls but also for international calls.

6 Ways VoIP Can Save You Money or Lower Business Costs

As of now, many businesses have already switched for VoIP but there are still many that aren’t confident enough about the benefits of VoIP technology. Below, you’ll find ways VoIP can save your money or lower business costs for your company or organization.

1. VoIP comes with easy mobility and regular updates

VoIP works in any location regardless of you being inside or outside your workplace. The only thing you require is an IP connection within your current location. The modern phone system with VoIP automatically recognizes and establishes the connection and employees can proceed with their calls. However, in the case of the traditional telephone system, employees are bound to their work-desks for answering important telephone calls. This is due to traditional telephonic systems that are previously designed to be rerouted manually by employees with respect to their location at the moment.

2.  Reduction in costs for international or overseas calling

The potential cost savings is one deciding factor for every company. So, it is in the nature of businesses to continually seek out ways to reduce operational costs in order to remain competitive. VoIP helps companies and organizations to reduce their costs by offering significantly normal or local charges even on international calls.

Since the technology framework of VoIP is designed to make phone calls over the Internet rather than the traditional telephone lines, it is a much cheaper option for the company. This is especially beneficial for those companies and organizations that make a lot of outbound calls whether it is domestic or international. By using modern phone systems enabled with VoIP, companies can see a significant reduction in their phone bills.

3. Advanced features completely free

VoIP also comes with loads of advanced features which are completely free and usage is endless at no additional cost.  Previously with a conventional phone system, companies used to pay probably more for features such as voicemail, call transfer, automated attendance at the conference calls, etc.  The calls were expensive previously since these features were there to improve efficiency in the workplace. Moreover, to build a professional image of the company in front of the clients or customers on the calls.

This makes VoIP a great option for smaller businesses as it allows them easy access to this technology and the features are completely free. But not in the case of a conventional phone system. This particularly helps small businesses compete with larger companies without spending additional costs.

4. Easy maintenance of this technology

Currently, all VoIP technologies are running on various cloud platforms such as AWS, Microsoft Azure etc. to terminate any hardware malfunction or network issues on the server side. It also allows for easy maintenance. This significantly helps companies in saving costs which were not possible in the case of the traditional telephone systems. Since in the case of telephone systems, there are higher chances of hardware failure or malfunction.

Moreover, to fix those errors, the downtime for maintenance costs up to thousands of dollars to companies. Furthermore, the repair and restoration are done manually by hiring some technicians which can remain very costly. Cloud platforms, on the other hand, have their own support and technical staff that takes care of all the functioning of the servers and various technical issues that might occur.

5. Great fit for small businesses, freelancers, entrepreneurs, etc.

Freelancers, entrepreneurs, and professionals who work from home cannot rely on a simple telephone system for communication. This is due to their clients being located in different parts of the world and working across different time zones. The telephone system can be very expensive, especially for international calling. Moreover, a lot of these professionals may not be able to keep up with the costs.

But with the onset of VoIP technology, they can easily do international calling and call forwarding, voice mail, etc. at the domestic price which makes it economical and affordable.

6. Customly designed for B.P.O. and Tech Support Industries

In various call centers, B.P.O and tech support industries, telephonic systems used heavily. However, those were quite expensive due to manual installation and configuration for each system by the technician. Moreover, for features such as call parking or call forwarding, etc. extra charges were there for each feature.

Now, with VoIP, all configurations and installations can remain done individually from online dashboards. This makes it easy for companies to add new installations without any efforts and manual configurations. Many service providers also provide VoIP communication suites specifically designed and engineered for call centers or customer care companies.

This helps in creating virtual offices very fast as compared to the manual telephonic installation which consumes a lot of time and manpower.

Conclusion

VoIP with modern phone devices is truly a great and beneficial technology for every company whether big or small. VoIP plays a significant role in reducing costs for installation, setup, and maintenance in comparison with conventional telephones. Moreover, professionals are starting to use VoIP enabled modern phone systems in any given location. In addition, this is cheaper to connect with other professionals including clients. And businesses from the other side of the world. What’s great is that VoIP technology comes with various features. This includes call parking, call conferencing, etc. with regular updates completely free at no other costs.

To conclude, the benefits that businesses will get by adapting this technology is tremendous and will be very much beneficial for reducing your business costs. Moreover, many small businesses and companies are starting to realize the power of VoIP over traditional telephone systems for increasing their growth.