Memes are the champions of social media content. If you like them or hate them, they are here to stay and will continuously evolve with time. You can make memes with a meme generator or an online tool like this one here, post them, get your shares, and move on to the next trend– all this in a matter of a few hours. This pattern is a fast-paced, trend-driven side of marketing that anyone can consider.

Check Brand Match

Yes, memes are a fascinating option, but before you jump into making memes, ask yourself if it is right for your brand. A sophisticated brand that caters to a premium market or an upscale user base cannot blindly use memes.

If you were to promote to groups like gamers, phone-users, or sports-fans, memes are an ideal choice. But the shareability of the memes does not justify its use. Every meme should represent the voice of your brand.

If your brand has an image of a fun, humor-living, and young demographic, memes will do magic to your company.

How To Meme Market.

Here are a few points to help master the meme-marketing journey. These are not rules, but guidelines to help understand the basics.

Understand Memes

The first step to making quality memes is understanding the innate culture. Each image, tile, and catch-phrase has its own distinct meaning. They are funny only if you can make a perfect sense of them.

If you spend a ton of time on apps like 9Gag and reply to WhatsApp messages with memes and GIFs, you will probably be the right person for this job. Misusing a meme will undoubtedly deteriorate your reputations.

Trend-Jacking

Yes, that is what it’s called. Some memes are short-lived– they stem from a moment in the news, and the funnies last for a few days. This trend gives the brand a small window of opportunity to make the best from it.

These trending memes are widely shared and resonate instantly with a large market. Since they are “in-trend,” this makes them rise to the top of social media pages and feeds. The faster you get to a trend, the better the value from it.

A meme-trend that recently worked was of a couple walking on the street, while the man glances at another woman. And if you are active on social media, you have seen this template used extensively. This stock-photo-turned-meme was exploited by every brand online within weeks of its trending.  

Make Your Own.

Content distribution or curation will not work in this case. It would help if you made your own memes. If you are a page that shares other people’s work, it will not set you apart on the internet. Meme-culture is your time to shine and make your original product.

You can easily use meme templates from InVideo and generate memes in a few minutes. The other alternative is to use the culture of memes and create your personalized style. While memes are shareable, the reason they work is fascinating.

By leveraging the pre-existing formats, you can make your meme. If and when they do resonate with the audience, it will become an instant trend.

Reply With Memes

Think outside the posting; memes are a lot more than posts and sales content. Memes work in more creative ways to share any information. If your website is under maintenance, a meme will be an innovative way to provide that explanation.

Memes are a powerful way to reply to social media posts and messages. They are faster, interactive, and create a more real noise. Since many memes are available in GIF formats already, it makes social media replies easier.

Additionally, memes are ideal to spack friendly banter with completion brands or news about your brand. These memes are more comfortable to consume, thus making the conversation light-hearted and worthy of social-media-buzz.

Know When To Stop

The biggest mistake you can make with meme marketing is going overboard. Too many memes and forced humor will make your social media page look like a dad-jokes-page. Keep in mind that meme-creation cannot be a primary form of content creations.

Use memes only enough to ride trends or create a buzz. They provide quality engagements for your brand, but only when kept to its original best.

Advantages of Meme Marketing.

If you are a little unsure about meme-marketing yet, here are three reasons why memes are a rage in the online world.

Free Resource.

Social media is one of the cheapest marketing platforms for any brand. And the use of memes is close to free. All you need is a few creative ideas, and they cost practically nothing to make. The template used to make memes do not contain any copyright, making it easier to manage.

Basic knowledge of image-editing or using a meme-generator online can produce share-worthy content in a few minutes. Memes do not need pieces of equipment, software, or complex-skills to make either.  

Better Reach

Memes are one of the several shared contents on the internet. No piece of content can even get close to this form of engagements since the pre-defined meanings are well-known to avid online consumers; it is’ easier to grab eyes.

Since the trigger-emotion is humor, it is also more peaceful to grasp recognition and encourage more shares for each post.

Better TG.

The basis of effective marketing is gaining the right target-demographic. This process is very quickly possible with memes. There is a loyal following of meme-lovers online who will back any brand that uses them.

Also, a brand that uses memes is setting fun and peppy impression of themselves online.

Final Thoughts,

Here is the tricky part about chasing trends with the meme-culture. More than a hundred, even thousands of people post memes online for each trend and event. To stand out from this clutter takes a creative mind and fast-thinking.

The average meme consumer has many options and alternatives, and getting your brand on the top of the trend will take some time, effect, or deep understanding of this fascinating culture called memes. 

The eCommerce market has been successfully growing for years now and has grown even more after the Covid-19 pandemic when we all tried to keep our distance from each other and preferred shopping online more and more. And as eCommerce is in such a peak now, so are digital advertising platforms like Google Ads.

Therefore when more and more online businesses are mastering all of the platforms of digital marketing, the competition is growing rapidly as well. So it is no longer enough to have an account on the most popular advertising platforms like Google Ads, Facebook, and Instagram – you also need a proper strategy to grow your business.

Usually, Google Ads help you increase the traffic to your website. But if not done correctly, Google Ads may also lead you to lose money. For this reason, we want to share some great Google ads performance tips that you can take advantage of by using tools like Clever Ads. Aim to create a campaign that will leave your competition behind and bring you new more leads.

Strategy #1: Use Location Targeting

Some business niches may reach a very high cost per click. And very often, it is a mistake of not using the location targeting option. First of all, you are able to see the metrics that show you which locations are doing the best for your products or services. Therefore, you can embrace these locations, use more variable keywords, ads, and even bid higher for popular keywords.

Secondly, you can also see specific areas that do not work for your online business at all. For example, if you are selling a book that is written in English, and you have some regions in your country that hardly speak English, it is best to remove these areas from your targeting options. This will even help you save some extra money that you can later invest in the areas that are the most successful.

Strategy #2: Use Both SEM & SEO

Take both methods of marketing – SEM and SEO. Each can bring a lot of advantages against your competition. But they will work even better if you use them both at the same time and build a strong strategy on it.

Especially when working with a pay-per-click strategy and having bigger profits as the main goal, you need to analyze your organic search metrics. It is highly possible that you will have some really interesting and useful insights about organic click through rates. Also, when analyzing this data, always take the Quality Score and pay-per-click ad copy into account.

Strategy #3: Review Recommendations

There are always some skeptics, but there are also quite some businesses that are successfully using the Recommendations tab in Google Ads and get some valuable advice and insights from it. There are some really good ones that will eventually help you gain a better position on Google Search – but first of all, you need to give it a chance.

Also, by clicking on this Recommendations tab, you will be able to access the information for the Optimization Score. It is another metric that can be quite interesting and help understand how well your advertising campaign is optimized at the moment by showing a specific optimization score.

All in all, the best way to go with these Recommendations is to review them when you get a chance and decide on your – which of them are with trying out and which ones have already been tested and not effective.

Strategy #4: Add Negative Keywords

When building a successful strategy for Google Ads, you need to constantly think about and experiment with new keywords to see what is trending and what works for your business. But you also need to consider adding negative keywords that will allow you to exclude specific keywords from a Google Search.

To give an example about how you could use negative keywords for your advantage, imagine you are providing your service in the entire country except for a couple of smaller cities, so you could add the names of those cities as negative keywords to exclude them from the search.

Thus, if someone will enter one of your most popular keywords into Google Search but also add a keyword that is on your negative keywords list, your ad will not be shown to this person. Thus it will help you save money – thanks to the pay-per-click method and will not harm your Quality Score that would suffer from irrelevant ads every time someone would click on your ad and realize you don’t provide your services in that specific area.