Web design and digital marketing are always changing. mostly Every year new trends emerge around you. And we must know how to adapt to them and always keep in mind that the internet is a constantly changing world. And we cannot be left behind. There are some of the web design trends below

These are web design trends for 2020

Minimalism: Less is More

Surely you’ve heard that less is more, and rightly so since sometimes we try to cover on the same page many of the actions that the user must perform, losing the final focus.

Clean and straightforward pages are not only more attractive to the eye but tend to convert better since it is easier to capture the user’s attention when we are dealing with a more linear design or patern than one full of elements.

This trend continues year after year.

A web page full of colors or elements that saturate is no longer useful; we must be clear and focus.

Design First For Mobile

The custom of every designer is to start with the desktop version, but with the new Google algorithms, this has to change, and we must focus on the “mobile-first”.

Even if you’re using a cheapest website builder, your website should look good and pure on all devices, but you have to try to optimize it very well for mobile.

It is no longer useful that it is merely “responsive,” we must try to get the page visitor to reach the target on mobile by doing as little scrolling as possible.web design trends

The User is the King (UX)

I’m sure you have read “content is king,” “video is king,” even “Google is king.” But no, the user is king.

We have must to design with users in mind. If we have good content for user, we will have good content also facing Google.

Positive user experience is essential and will determine how confident you are with the website you are mostly visiting.

But how can I know is this satisfaction is positive? Very simple, measuring.

We must analyze how users are behaving through our sites, and for this, we have a lot of techniques such as heat maps, session recordings, analytics from the website itself, etc.

Loading Speed: Your Website must go Like a Rocket

Fast loading speed is always a famous trend and never goes out of style since it is a differentiating factor within a website.

What Good is an Awesome Web Design if it takes 6 Seconds to Load?

We must carry out proper maintenance and monitoring of the web, whether WordPress, Prestashop, Magento, or what we have since all the tools are obsolete, and we must keep them up to date in the best possible way.

also, if we have a website where we install new plugins or functionalities, the ideal is that every time we make a change of this model, we analyze the website with tools and see if everything is in order.
A fast website will improve the user experience, but Google will be able to track content faster and prioritize it over other websites where you have spent more time crawling.

Simple and Eye-catching Typefaces

The simple fonts are always trending in design as they are easily readable for everyone.

Sometimes we put calligraphic fonts that can be very aesthetic and give a touch to the web, but as I have said a few points above, the user is king, and we have to make browsing easy.

We must reward usability and easy reading before design and aesthetics since they can be very attractive to us, but not to others.

The design studios and marketing agencies know this, and InboundCycle simple and very visual letters are use.

Say Yes to the Menus of a Lifetime.

There was a time when the famous “hamburger menu” became fashionable, and many websites continue to bet on it. But what are we achieving with this type of menu?

We are making users go one step further in their process towards our ultimate goal.

And this can cause us to lose many of them along the way. You have to try to simplify it and provide everything you need at all times as quickly as possible (and without having to click too many times).

2020 Trend Colors

Although no color goes out of style, there are always some that stand out year after year, and if there is someone or something that can bring us closer to this, it is Pantone.

According to Pantone, the trend color for the year 2020 is “Classic Blue”, code 19-4052 TCX.

Animations, but not in excess

Animations are very visual effects that make a website very striking.

These serve to focus the user’s attention on a specific element.

But many go too far and end up filling their design with animations, being counterproductive due to both visual overload and resources. Use them, but without going over.

Chatbots are Here to Stay.

If we have an e-commerce, a services page, or we sell a course (among other examples), a chatbot can be decisive in the buying process of a potential client.

The objective is to resolve the doubts of this person and to end up finishing the purchase process.

In addition, these chats increase the confidence of those behind them because they know that they will have an advisor if they get lost.

Multimedia Content: More Video, 3D and Hero Images

Texts bore many types of users, so we must adapt to our target audience and show them the content that most calls them visually.

The videos are a sure hit, as well as to learn more about the brand, increase user retention on the website, and benefit the SEO positioning face.

The 3D and motion are fashionable, and we do not see many websites with this type of visual content and draw much attention.

Storytelling: Tell your Story

The big brands use it in their advertising campaigns, and it works very well.

The storytelling is to tell stories and is widely use in marketing to exciting technical users.

Is it Important to Follow Web Design Trends?

Design is a matter of taste, but it is useful to know the trends taking place in each sector to try to use them and give a feeling of “modernity” on our websites.

As I have already told you, everything must be measured and analyzed to improve our web design and orient it more to conversion, since there are probably sections in which we lose our users without knowing it.

It is important to follow trends, but it is also important to use them wisely and test them before implementing them with our audience.

Information and Communication Technologies (ICT)

The technologies of information and communication technologies (ICT) are the result of putting interacting computing and telecommunications. Everything, in order to improve the processing, storage and transmission of information.

Thus achieving improve the level of our communications. Creating new forms of communication faster and of higher quality. Improvements that reduce costs and time, applicable to both the business world and life itself. Providing us with greater comfort and improving our quality of life while advocating for the environment.

What Make up Information and Communication Technologies?

Terminals, networks and services, therefore, can also be classified according to whether they make use of one or another of these elements.

In relation to devices, much has been achieved. The computer has evolved since its appearance and continues to do so at a dizzying pace. Like the peripheral devices that complement it, offering other possibilities.

Technology has not stagnated in computers. We are surprised by introducing new types of terminals in our lives or improving their characteristics. What happened to that mobile phone whose only function was to call. Now they are much more sophisticated devices that have revolutionized communication. Video calling, free text messaging apps, social media, etc. are some examples.

As for the networks that allow devices to be interconnected, the cornerstone would be the internet. Its impact on society cannot be explained in a few lines, but it is what makes this world go round. ICTs have done a lot of hard work in the field of networking. Improving fixed telephony, mobile telephony, the internet itself, going from the telephone connection to broadband, then to fiber optics and bringing the connection to mobiles. Thus allowing us to be informed at the moment.

The other element that make up information and communication technologies are services. The range of services offered to us is increasing: email, information search, online banking, electronic commerce , e-administration, e-government *, private services, leisure services, etc.

What do ICTs Bring to the Company?

We are going to respond by distinguishing three levels.
At the information level: It reduces costs and improves its use and transmission. (see document management)
Company structure level: Improves communication and personal relationships of workers.

At a commercial level: Extension of the market (electronic commerce), decrease in logistics costs , facilitate feedback with customers and improve brand image.

Conclusion

Information and communication technologies are a tool that serves to make our lives easier and more comfortable, both personally and professionally, and it also gives our planet a little encouragement. Therefore, why not give the green light to these advances.

What is Heuristic Analysis?

Heuristic analysis is a technique of detecting viruses by analyzing the code for suspicious properties.

Traditional virus detection methods identify malware by comparing the code of a program with the code of known virus types that have previously notice, analyzed, and register in a database, known as signature detection.

Cybercriminals continually develop new threats, and heuristic analysis is one of the few methods used to deal with the sheer volume of these new threats to see daily.

Furthermore, heuristic analysis is one of the few methods capable of fighting polymorphic viruses, a term for malicious code that is constantly changing and adapting. The its analysis incorporates advanced security solutions offered by companies like Kaspersky to detect new threats can cause damage, without the need for a specific signature.

How does Heuristic Analysis Work?

Heuristic analysis can use different techniques. A heuristic method, known as static heuristic analysis. And involves breaking down a suspicious program and analyzing its source code. This code compares to other known viruses in the heuristic database if a certain percentage of the source code matches something in the its database, the code flag is a possible threat.

Another method is know as dynamic heuristics. When scientists want to analyze something suspicious without endangering society. They store the substance in a controlled environment, such as a secure laboratory, and conduct the tests there. The heuristic analysis follows a similar process, but in a virtual world.

Separate the program or part of the dubious code in a practice virtual machine or sandbox. And let the antivirus program test the code and recreate what  if the dubious document were to run. It examines each command as it active and looks for suspicious behavior. Such as self-replication, overwriting of files, and other common virus practices.

Possible Problems

Heuristic analysis is ideal for identifying new threats. To be effective, its must be carefully tune to achieve the best possible detection of new threats without generating false positives in completely harmless codes.

So its tools are often just one of the weapons in a sophisticated antivirus arsenal. They are typically uses in conjunction with other virus detection methods, such as signature scanning and other proactive technologies.

Social Network Service (SNS) 

A social network service (in English Social Networking Services, SNS ) is a social media that allows you to connect with other people through a web platform. It is made up of teams, servers, programs, drivers, transmitters, receivers, and above all, people who share a relationship, mainly friendships. Likewise, These have common interests and activities or get interest in exploring interests and activities from other users. 

Social networks use to communicate with groups of people from different countries without the conventional limitations of email or phone calls and Videoconferencing. Likewise, some services allow group conversations. They do not grant time, space, or certain tools provided by social network services. 

Social networking services are frequently accessed through advanced computers, tablets, and cell phones, among other smart devices. 

SNS

SNS are online administrations that permit you to assemble an open or semi-open client inside a restrict framework and to verbalize a rundown of different clients with whom an association shares.

View and browse your list of establishing connections and those made by other users within the same system.  In short, Social networks allow us to meet people from other countries or our same state. 

Similarly, Social networks are mostly used to communicate with groups of people from different countries without the conventional limitations of email or phone calls and video calls.

Moreover, some services allow group conversations. They do not grant them time, space, on the other hand, certain tools that social network services have.

Firstly Social networking services are frequently accessed through advanced computers, tablets, and cell phones, among other smart devices. Secondly social networking services require the user to create an account and a user profile to access the services offered even though. Therefore, Most networks incorporate the option to upload personal profile images such as drawings or photos of themselves. Certain networks are characterized by assigning an avatar to each user, which can be modified by him at will and within certain limits.

Social Networking Services (SNS) can be Classify into Two Broad Categories:

• Internal and private social networks (ISN): They consist of a group of people within a company, association, society, education, and organization.
• External social networks : (ESN): An open network available to web users to communicate, designed to attract advertisers. However, Users often take on the role of “friends” even without prior friendship with other users.

In most social network services, upon request or invitation to establish “virtual” contact. Likewise, users must confirm that they are friends or accept the connection; however, after which they will be linked. Social networks generally have privacy controls that allow the user to choose who can see their profile or contact them, among other functions. Many social networking sites incorporate a function of favorites or “likes” (‘I like’ in English) to indicate the rating of the content shared by each user. 

Advantages and Disadvantages

Advantages of Social Network Service (SNS)

• Brand strengthening for those companies actively presents on social networks.
• Facilitates communication between companies and customers.
• You can do school activities as a team. certainly, if the members are in different places.
• It can be used to maintain communication with family and friends who are far away at a 
• low cost.
• Interaction with people from different cities, states, and even allover countries.
• Sending various files (photographs, documents, etc.)
• Reencounter with known people.
• Social networks allow participatory mobilization in politics.
• Discussion and debate forums.
• Enables collaborative learning.
• In commercial networks, it makes it easier to publicize products.
• They are of great help to police corporations in the investigation of a crime or crime.

Disadvantages of Social Network Service (SNS)

• Privacy is a topic of discussion in many areas.
• Any unknown and dangerous person can have access to personal information, violating accounts, and becoming vulnerable to various dangers.
• It takes away from interacting with people from the same environment, which can lead to isolation from family, friends, etc.
• To enter a social network, you can lie about age.
• To create an account, it is necessary to be at least 13 years old, although there are still no effective systems to confirm or deny the age.
• Ability to create multiple accounts with false names.
• It creates the possibility of becoming dependent on it.
• There is a large percentage of people who do not yet have computer equipment, internet or electricity; therefore, they can exclude from this service.
• Interpersonal relationships become less entrench.
• It generates an information overload that is difficult to counter. 
• It fosters a departure from reality itself, avoiding living in the here and now, and avoiding favoring an introspection for personal growth.
• Contact with potentially dangerous people.
• About companies, mistakes are exposes to everyone.
• There is a risk of creating false company profiles on social networks, discrediting the products and brand.